SRA Karting - Recreational and High Performance Karting in Mirabel
SRA Karting isn't just a race track. It's a true ecosystem for karting enthusiasts! Our challenge was to bring together all of their divisions - rental, competition, the shop, and the academy in a single, powerful website.
Uniting a karting giant: SRA Karting's digital shift.
With such a diverse service offering, SRA Karting had a fragmented online presence. Since each service was located on a separate website, the user experience was confusing and internal management complicated. A customer wanting to rent a kart, enroll their child in the academy, or purchase equipment had to navigate multiple platforms.
Our mission was to simplify and centralize services while providing an unparalleled user experience.
Information Architecture and Intuitive Navigation: The first and most crucial step was to completely redesign the site's architecture. We designed a large, intuitive, and powerful menu that serves as a dashboard for the entire site. With a single click, the user can now easily navigate between recreational karting, the Ben Cooper Racing Academy, the online store, racing services, and all other relevant divisions.
Service integration and online registration: We've replaced manual registration management with dynamic, integrated online forms. Whether booking a karting session, signing up for a driving course, or joining a racing league, everything is now done simply and centrally. The process can be completed in minutes directly on the website, improving administrative efficiency and the customer experience.
A single platform for a unified brand: By consolidating all services on a single WordPress platform, we have strengthened SRA Karting's brand image. The company now presents itself as a complete ecosystem, offering all its customers a consistent and professional experience, from the curious beginner to the seasoned competition driver.
Simplifying and optimizing the website has had a major impact on the company. We are proud to have delivered a digital platform to SRA Karting that lives up to its reputation on the track.
SIMPLIFIED NAVIGATION
Users find information 70% faster than before.
INCREASE IN ONLINE REGISTRATIONS
The new forms have led to a direct increase in bookings and registrations for academies and races.
OPTIMIZED INTERNAL MANAGEMENT
The SRA Karting team now manages a single site, simplifying updates and the publication of new features.
STRENGTHENED BRAND IMAGE
A unique site places SRA Karting at the top of karting in Quebec and makes it the reference point for all enthusiasts.
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