Shopify growth solutions in Canada: A great store is just the beginning

SEO is a long-term investment in your brand's visibility. Some technical improvements can produce quick results, but it typically takes 4 to 6 months to see significant growth in organic traffic. SEO is a marathon, not a sprint. It offers the best long-term ROI!

It's not a matter of choosing one or the other, but knowing how to combine them. Paid advertising (PPC) generates immediate traffic and sales, which is ideal for a new store. SEO builds organic traffic that supports long-term growth. The best approach is often to use advertising to build momentum while investing in SEO, which will eventually become your primary growth driver.

Conversion rates vary greatly depending on the industry, product price, and traffic source. Typically, the average is between 1% and 3%. But it's more important to focus on continuously improving your store rather than comparing yourself to that average. With conversion rate optimization (CRO), our goal is to increase your specific rate month after month.

Success is measured by your business goals. We track key metrics tailored to each channel: ROAS for paid campaigns, organic traffic growth and SEO ranking, and open and conversion rates for email marketing. We provide clear, regular reports that directly link our actions to your revenue.

With a limited budget, it's best to focus on the channels that offer the best return on investment. Often, you start with a basic SEO strategy and an effective email marketing program to leverage your existing traffic. Sending an email to an existing customer remains one of the most cost-effective ways to generate a new sale. Then, you can strategically invest in highly targeted advertising campaigns.

Shopify Email is a great place to start, but Klaviyo is in a different league. It's the tool of choice for brands looking to grow their store. Its greatest strength: advanced segmentation. With Klaviyo, we can create ultra-precise audiences based on purchase history, browsing behavior (which pages were viewed), purchase frequency, and even predictions about future purchases. This ensures every message reaches the right person at the right time to maximize its impact.

With Klaviyo, we configure "automated sequences" (flows) that become real sales generators for your store. The main ones are:

Cart Abandonment Sequence: Recover lost sales through targeted and persuasive reminders.

Welcome Series: Welcomes new subscribers, tells your brand story, and encourages them to make their first purchase.

Post-purchase follow-up: thanks the customer, requests feedback or suggests complementary products.

Win-back sequence : Relaunches inactive customers to encourage them to buy again.

Browse abandonment reminder: Re-engages visitors who viewed a product without adding it to their cart.

Gorgias is a customer service platform designed specifically for e-commerce. Its main advantage: centralize all your communications in one place. No more juggling emails, your website chat, private messages on Facebook and Instagram: everything converges into a single, unified inbox! Plus, Gorgias integrates seamlessly with Shopify and displays the customer's order history directly next to their message. This allows your team to respond faster and more personalized.

This is a crucial point that is often underestimated. Fast and efficient customer service has a direct impact on your revenue:

Increased Conversions: Instantly answering customers' questions about to buy eliminates hesitation and drives sales.

Increased loyalty: Providing positive customer service transforms an ordinary customer into a loyal ambassador, who will return to buy and talk about your brand to others.

Transforming support into sales: Create canned responses (“macros”) that answer questions while suggesting relevant products, transforming a simple request into a sales opportunity.