Quai Lanaudière is a must-visit destination for cottage and boat owners in the Lanaudière region. Its store offers a wide range of docks, boat lifts, and nautical accessories. The company has established itself as a pillar of the Lanaudière community, recognized for the quality of its products and its unparalleled service.
Unifying store and online store: Quai Lanaudière goes omnichannel with Shopify
Quai Lanaudière faced a significant operational challenge: its in-store and online sales were operating in two separate worlds. The company was using Lightspeed POS for its point of sale and WooCommerce for its online store. This siloed setup led to daily problems:
Out-of-sync inventory: Customer frustration when a product sold in-store still appears available online.
Fragmented customer management: inability to view the complete history of a customer who purchases both online and in-store.
Double entry and administrative burden: Staff are required to manage two catalogs and two reporting systems. Manual data reconciliation wastes time and causes errors.
Inconsistent customer experience: difficulty unifying promotions, gift cards and return policies.
The Mindweb solution: a unified platform for an omnichannel store
Our mandate was clear: break down silos and deliver a truly omnichannel online store experience. We implemented a comprehensive, integrated solution.
MIGRATION AND CONSOLIDATION ON SHOPIFY
We migrated data from Lightspeed POS and WooCommerce to a single platform: Shopify. This included products, order history, and customer records.
SETTING UP SHOPIFY POS
We replaced the old system with Shopify POS, equipping the store with Shopify payment hardware. Now, every transaction, whether online or in-store, is managed through the same centralized system.
BASE FOR GROWTH
With a unified platform, we were able to implement our growth strategies. We launched SEO strategies to improve online visibility and newsletter campaigns to build customer loyalty, knowing that the data was now reliable and centralized.
Results: Efficiency and growth unlocked
The transition to a unified Shopify ecosystem had an immediate and significant impact on Quai Lanaudière's operations.
REAL-TIME INVENTORY MANAGEMENT
Inventory is now synchronized in real time. A product sold in-store is immediately removed from the online store, eliminating unexpected stockouts.
UNIFIED CUSTOMER VIEW
Whether the customer purchases online or in-store, their profile and history are centralized. This allows for more personalized service and more effective marketing.
MAJOR GAIN IN ADMINISTRATIVE TIME MANAGEMENT
Centralizing products, orders, and reports into one system has allowed the team to reclaim valuable hours each week.
FRUSTRATION-FREE CUSTOMER EXPERIENCE
Customers now enjoy a consistent experience, both in-store and online.
SOLID BASE FOR MARKETING
Thanks to reliable data, it is now possible to launch targeted and profitable marketing campaigns.
Testimonials
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— Gabriel SiriosPurchasing and Product Development Director - TEMPO
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L'équipe de Mindweb a mis en place une solution utilisant la plateforme Shopify et nous a conseillé dans l'ajout de services (apps) afin que la solution réponde à nos besoins spécifiques.
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