Navigloo is the trusted name for thousands of boat owners across Canada, offering innovative, modular winter shelters. Its mission: to provide robust, easy-to-assemble protection for boats during the long winter season.
From a rigid platform to a growth engine: Navigloo's digital transformation
Navigloo already sold its products online through k-ecommerce, a robust B2B platform integrated with their Acumatica ERP. While it worked, this solution was holding back their growth: the design lacked flexibility, the customer experience wasn't optimized for direct sales (D2C), and the closed ecosystem severely limited their ability to deploy effective marketing and growth strategies.
The objectives were clear:
Migrate to a platform combining strong ERP integration and great marketing flexibility.
Modernize the customer experience to optimize the conversion rate
Create a technical foundation capable of supporting effective investments in SEO and growth strategies.
We orchestrated the complete overhaul of Navigloo's digital ecosystem, acting as a strategic partner from start to finish.
MIGRATION AND DESIGN ON SHOPIFY
Migrating to Shopify opened up a new world of possibilities. We quickly launched an ambitious SEO strategy to take advantage of the site's new, optimized structure. At the same time, we implemented advanced marketing tools, such as Klaviyo. We also developed content strategies to attract new visitors while retaining existing customers.
COMPLETE SYNCHRONIZATION WITH ACUMATICA
Our integration expertise was essential. We disconnected the legacy system and built a bridge between the new Shopify store and Acumatica. Orders, inventory, and customers now sync seamlessly, leveraging the agility of Shopify.
SEO AND GROWTH STRATEGIES
A new online store needs to make itself known. From the moment it launched, we implemented a comprehensive SEO strategy, optimizing the site's structure, product pages, and content with the keywords Quebecers search for each fall. The result: optimal visibility on Google.
Results: accelerated growth
This project has repositioned Navigloo as a digital leader in its field, with concrete results:
INCREASED FLEXIBILITY AND CONTROL
The Navigloo team can now manage content, launch promotions, and adjust the design of its site with ease, without relying on developers for every change.
OPTIMIZED MARKETING PERFORMANCE
With the Shopify app ecosystem and our strategy, every dollar invested in SEO and marketing generates measurable and superior results.
SMOOTH AND CENTRALIZED OPERATIONS
The integration with Acumatica works seamlessly, demonstrating that it is possible to combine the best of both worlds: robust centralized management with a flexible and powerful sales platform.
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