Complete Shopify audit to identify what's holding back your growth.

A Shopify audit is a complete and objective evaluation of your online store, conducted by external experts to identify performance, conversion, SEO, design, and integration opportunities.

It answers a fundamental question: why isn't my store performing as well as it should? Most Shopify owners are too close to their store to see its weaknesses. They've validated each element along the way and lost their critical perspective. An audit brings a fresh expert eye that compares your store to industry best practices, identifies friction points that limit your conversions, prioritizes improvements based on ROI, and delivers a clear action plan.

The audit is particularly relevant if your traffic is good but your sales stagnate, if your conversion rate is below 2 percent, if you're considering an investment to improve your store, or if you've recently launched without external validation.

The free pre-diagnostic is a 15-minute Loom video where we share our first observations on your Shopify store: visible strengths, obvious friction points, and immediate improvement opportunities. It's perfect for quickly understanding our approach and getting actionable insights without commitment.

The complete audit is much more in-depth: 2 to 3 weeks of analysis covering all aspects of your store (UX, performance, SEO, conversion funnel, design, apps, integrations, accessibility), a detailed written report with prioritized recommendations and estimated impact, and a 60-minute meeting to present findings and discuss the strategy. The complete audit is paid and provides the depth needed to make important investment decisions about your store.

The cost of a complete Shopify audit varies based on the size and complexity of your store. Pricing depends on factors such as the number of products and pages to analyze, the complexity of your existing integrations (ERP, accounting, marketing tools), the number of customizations and apps installed, and the level of business analysis required.

Mindweb provides a precise estimate after the free pre-diagnostic, which lets us understand the scope of your store. The audit is designed as a strategic investment: each recommendation is prioritized by potential ROI, allowing you to capture more value than what the audit costs. For brands hesitating to invest in an audit, the free pre-diagnostic is an excellent first step.

A complete Shopify audit takes 2 to 3 weeks from start to delivery. Here's the typical timeline: week 1, in-depth analysis of your store across all dimensions (UX, performance, SEO, conversions, design, apps, integrations, accessibility); week 2, in-depth research, comparisons with industry best practices, prioritization of recommendations, and writing the detailed report; week 3, delivery of the written report and presentation meeting of 60 minutes to discuss findings and the action plan.

The free pre-diagnostic is much faster: we deliver your 15-minute Loom video within 5 business days of your request.

A Shopify audit is much broader than an SEO analysis. An SEO analysis focuses exclusively on visibility in search engines: keyword research, technical SEO, on-page optimization, backlinks, and content strategy.

A complete Shopify audit covers SEO as one component, but also analyzes user experience, conversion funnel, store performance, design and branding consistency, app stack, existing integrations, accessibility, and email configuration. Where an SEO analysis answers the question 'how do I attract more visitors?', a Shopify audit answers a more strategic question: 'why isn't my store converting and growing as it should?' The two analyses are complementary, but a Shopify audit gives a more complete picture of your business performance.

A Shopify audit is particularly valuable for Canadian SMBs that find themselves in one of these situations.

1. Brands with established traffic but stagnant or declining sales (a sign that the conversion funnel needs investigation).
2. Stores that have grown organically without major redesign in the last 18 to 24 months (often accumulated technical debt and outdated features).
3. Businesses considering significant investment to improve their store (the audit ensures the investment is properly directed).
4. Brands that recently underwent a migration or major redesign and want external validation.
5. Stores using multiple apps that may have hidden conflicts or performance issues.

The audit is generally less relevant for very young stores (less than 6 months old) that haven't yet generated enough data, or for stores with very limited traffic where the priority is acquisition rather than optimization.

The complete audit report contains all the elements needed to make informed decisions about your Shopify store.

The report includes an executive summary with the most important findings (3 to 5 pages for executive leadership), a detailed analysis by dimension covering UX, performance, SEO, conversion funnel, design, apps, integrations, and accessibility (typically 30 to 60 pages depending on store complexity), prioritized recommendations classified by potential ROI and implementation complexity, an estimated action plan with timeline and effort suggestions, screenshots and concrete examples illustrating each problem and recommendation, comparisons with industry best practices and competitor stores when relevant.

The report is delivered in PDF format and accompanied by a 60-minute meeting to walk through findings together and answer your questions.

After your Shopify audit, you have several options based on your needs and priorities.

Option one: you implement recommendations yourself with your internal team or your existing developer. The report is designed to be actionable for any competent technical team.

Option two: you ask Mindweb to implement priority recommendations through our support and evolution package, which gives you flexibility to address improvements gradually.

Option three: you choose only specific high-impact projects (for example, complete checkout redesign, or specific integration), which we deliver as separate projects.

Option four: you keep the audit as a strategic reference and revisit it as you grow.

There's no obligation to work with Mindweb after the audit. Our role is to give you the most accurate and actionable view of your store. What you do with it belongs to you.

Yes. Mindweb audits stores on all Shopify versions, including Shopify Plus and B2B configurations. The audit methodology adapts to each store's complexity. For Shopify Plus stores, the audit includes specific elements like checkout customization, B2B automation features, multi-store and companion store management, and Shopify Flow workflows.

For B2B stores, the audit covers customer-specific catalogs, contractual pricing, custom payment terms, customer purchase order management, and ERP integration for invoicing. Our team has experience auditing Shopify Plus and B2B stores in industrial, wholesale, and professional service sectors across Canada.

Yes. While Mindweb is primarily based in Canada and serves a strong base of Canadian SMBs, we audit Shopify stores internationally. Our audit methodology applies to any Shopify store, regardless of geographic location.

We have experience with stores serving the United States, European, and international markets, and our recommendations adapt to the regulatory and commercial specificities of each market.

The audit is delivered remotely (the 60-minute meeting takes place by video conference), which makes our service accessible to brands anywhere in the world. Our reports can be delivered in French or English depending on your preference.